CONEBI and the WBIA mourn the loss of industry leader and President Erhard Büchel

Brussels, 15 May 2024 – It is with profound sorrow that CONEBI and the WBIA mourn the passing of Erhard Büchel, our esteemed President and leader in the global bicycle industry. Erhard peacefully passed away on 12 May at the age of 71. His passing represents a significant loss both in the industrial and associations communities, at all levels: he was a successful entrepreneur, a mentor, a friend, and a guiding light with his knowledge.

Erhard’s impact on the global bicycle industry is enormous. After joining his family-owned company Büchel GmbH & Co. Fahrzeugteilefabrik KG in 1976, he achieved a significant milestone in 1985 by creating the first joint venture in Shanghai to manufacture bicycle and automotive parts. Erhard expanded the company through acquisitions and joint ventures across Europe and Asia, solidifying the company’s position as a prominent player in the global industrial scenario.

Erhard left an indelible mark also in the associations at national, European and world level: from ZIV to COLIPED, CONEBI and WBIA. His lead and forward-looking mindset brought him to be President of CONEBI in 2017, endorsing the creation of the WBIA from the European side in
2016. During his tenure as our esteemed President, he embodied integrity, dedication, and unparalleled service, leaving behind a memorable impact. His visionary leadership, passion, and unwavering commitment have set a standard that will continue to resonate for the years to come.

Massimo Panzeri, CONEBI Board Member, stated: “Erhard was a brilliant, open-minded and forward-thinking person. He was a friend and an example of integrity and dedication. I feel very sad to have lost his vision and the possibility to share ideas of the future with him. He has led our industry through fantastic and also vey difficult years with dedication and intelligence. We have lost a real Man.”

Pedro Araujo, CONEBI Board Member, said: “Erhard will be missed for his dedication to our Industry. I feel gratitude for having crossed paths with him.”

Remco Tekstra, CONEBI Board Member, said: “Erhard represented the industry with passion. His passing will leave a void in the board of CONEBI, but his legacy will live on in the future.”

Taiwan Bicycle Association, WBIA Member, said: “We are deeply saddened to learn the passing of President Erhard, whose kindness and generosity had provided TBA the opportunities to work with WBIA closely. 

“It was our great loss to lose a remarkable leader and partner. We will miss him dearly. His tireless contributions for the industry will always be remembered and treasured.”

Bob Margevicius on behalf of PeopleForBikes, WBIA Member, stated: “Erhard Buchel was not just a leader, but a visionary, a mentor, and a friend. His passion, dedication, and unwavering commitment to CONEBI and WBIA leaves an indelible mark on me, the bicycle industry, and all of us!

“Erhard inspired us with his humility, knowledge, diplomacy, and love of cycling. His leadership guided us through both industry challenges and triumphs. For this I am grateful for his contribution to mankind. His legacy will continue to resonate within industry as well as CONEBI and WBIA for years to come. Let’s honor Erhard by upholding his values while continuing to strive for excellence in all that we do.”

Yozo and Taizo Shimano as a member of Bicycle Association Japan, WBIA Member, said: “We are very sorry to hear of Erhard’s passing and extend our condolences.

“We would like to thank him for his contribution to the bicycle industry and pray for his soul.”

Aditya Munjal on behalf of All India Cycle Manufacturers’ Association (AICMA), WBIA Member, stated: “AICMA convey its heartfelt condolences to the family, friends, and fans on the passing of Mr. Erhard Büchel – a visionary leader in the World Bicycle Industry. His legacy of proven leadership, craftsmanship and innovation will continue to inspire the bicycle fraternity worldwide. May his spirit ride in the wheels he set in motion.”

Beyond the professional sphere, Erhard’s warmth, empathy, and ability to connect with everyone he encountered won him a place in the hearts of all who had the privilege of knowing him. CONEBI and WBIA will never forget his generosity in sharing his knowledge, inspiring future generations, and encouraging others to make a meaningful difference.

The associations extend their deepest condolences to his family and friends during this difficult time. May he rest in peace.

For more information, please contact:

Manuel Marsilio, General Manager – CONEBI  

Alix Stamp, Communications, Media & Events Manager – CONEBI


WBIA launched its Sustainable Supply Chain Project at the 2024 Taipei Cycle Show focused on three principles – Education, Energy and Ecodesign

Taipei Cycle Show, 6 March – WBIA launched its Sustainable Supply Chain project to the Bicycle Industry at its high-level Sustainable Supply Chain Principles event at the 2024 Taipei Cycle Show on 6 March. The WBIA Sustainable Supply Chain Project is based on the WBIA 10 Sustainable Supply Chain Principles agreed upon by WBIA members during the 2023 Taipei Cycle Show. The event prioritised three of the ten key principles – Education, Energy, and Ecodesign – as tangible steps towards advancing sustainable practices in the bicycle industry at a global level. During the event, experts presented on the European Battery legislation and the Political Dimension of the Industrial Transition in Europe. In the panel discussion, representatives from leading companies shared practical examples of applying the WBIA principles from their work – whether it comes to clean energy, providing education in their supply chain or improved ecodesign and material use.

Erhard Büchel, CONEBI President, said: “I am happy to witness the realisation of the new WBIA Sustainable Supply Chain project. This project stands as a testament to our shared vision of a more sustainable and circular industry. It emphasises collaboration among companies across the globe to coordinate efforts towards this common goal. The industrial transition we all seek needs partnership, recognising the pivotal role each one plays in shaping the future of our industry.

“The WBIA 10 principles serve as our foundation, providing a framework for sustainable practices within our industry. While there are numerous commendable national and regional sustainability projects already in existence, the time has come to combine these efforts into a common global initiative. Through the WBIA SSC Project, we aim to do that, ensuring that our actions are coordinated and our impact maximised.” 

Robert Wu, Taiwan Bicycle Association and KMC Chairman, stated: “As a co-organiser of this event, TBA is proud to have been involved for the past two years. We have successfully launched the 10 principles that guide the entire bicycle industry towards a sustainable supply chain. We recognise the significance of our mission and understand how to integrate sustainability into our daily lives and actions. With only one earth and no backup plan, we must utilise the power of bicycles to protect and enhance the planet’s beauty and sustainability. We appreciate the WBIA for allowing us to co-organise and commit to supporting this event in the future.”

In the photo from left to right: Germaine Lesur, WBIA, Sustainability Director, Mathias Hierl, CONEBI & WBIA, Charlie Liu, Bicycling Alliance for Sustainability, Representative, Anke Schäffner, Zweirad-Industrie-Verband, (ZIV), Chief Policy Officer, Bob Margevicius, Specialized Bicycle Components, Executive Vice President, Robert Wu, Taiwan Bicycle Association and KMC, Chairman, Erhard Büchel, WBIA & CONEBI, President, Felix Jahn, Schwalbe, Head of Corporate Social Responsibility, Sylvain Lemenand, Decathlon, Bike Components Purchase Leader, Tim Salatzki, Zweirad-Industrie-Verband (ZIV), Chief Technology Officer, Manuel Marsilio, CONEBI, General Manager

Missing from the photo are: Dr KB. Thakur, AICMA India Bicycle Industry Association, Secretary General, Arthur Wittouck, Decathlon, Sustainability Leader – Taiwan Production, Joel Demeritt, Trek Bicycle, Sustainability Engineer and Daniela Leveratto, WBIA, Technical Director

The event was opened by the WBIA and CONEBI President Erhard Büchel and TBA and KMC Chairman Robert Wu. The speakers included Bob Margevicius (Specialized), Dr. T.B. Thakur (AICMA India Bicycle Industry Association), Charlie Liu (Bicycling Alliance for Sustainability), Felix Jahn (Schwalbe), Sylvain Lemenand and Arthur Wittouck (Decathlon), Joel Demeritt (Trek), Anke Schäffner (ZIV), Tim Salatzki (ZIV), Germain Lesur (WBIA), Daniela Leveratto (WBIA); Manuel Marsilio and Mathias Hierl from the WBIA secretariat moderated.

The WBIA Sustainable Supply Chain Project is based on the WBIA 10 Sustainable Supply Chain Principles, prioritising the three principles – Education, Energy, and Ecodesign. The project aims to create awareness among stakeholders and assess the social compliance of members.
Additionally, the project strives to engage members in actively monitoring and reducing their energy consumption and CO2 emissions. Furthermore, product evaluation plays a crucial role, with an emphasis on promoting the use of sustainable, long lasting, and repairable raw materials, considering their impact on the climate.

The project will move forward with the operational model and strategic validation during Eurobike 2024. This will be followed by the establishment of working groups and an evaluation of progress at the next Taipei Cycle Show.

The event was kindly co-organised with the Taiwan Bicycle Association, TAITRA, Bicycling Alliance for Sustainability and Cycling & Health Tech Industry R&D Center. 

You may find more photos from the event here.

For more information, please contact:

Manuel Marsilio, General Manager – CONEBI  

Alix Stamp, Communications, Media & Events Manager – CONEBI


WBIA Concludes General Assembly with Focus on Sustainability of global supply chains and continued involvement at the UN and WHO level

Switzerland, 26 July, 2023The World Bicycle Industry Association (WBIA) successfully concluded its annual General Assembly, where key stakeholders from the global bicycle industry associations gathered to discuss the ongoing industry developments and set strategic objectives for the future.

Chaired by WBIA President Erhard Büchel, the meeting took place on the 22nd of June at EUROBIKE 2023 in Frankfurt and resulted in a reinforced commitment to the work of WBIA at the UN level and the 10 Sustainability Principles agreed on at the 2023 Taipei Cycle Show.  

The General Assembly saw active participation from representatives of WBIA member associations, including the Confederation of the European Bicycle Industry (CONEBI), Taiwan Bicycle Association (TBA) Bicycle Association Japan (BAJ), All India Cycle Manufacturers Association (AICMA), and People for Bikes (USA).  

Taking stock of the fruitful event at the Taipei Cycle Show in March, the General Assembly agreed to strengthen the focus on the 10 sustainability principles i.e., effective data management, education, energy, circular economy, material consumption, eco-design, sustainable supply chains, focus on E-bikes, carbon offset projects and carbon footprint verification even further. There is a unique momentum for WBIA to take a leading role in coordinating the industry on global guidance regarding sustainable supply chains. Additionally, there was broad agreement to reach out to more global stakeholders and foster cooperation with associations that are not yet part of WBIA.

Collaborating on global sustainability initiatives during the WBIA General Assembly was an important exercise for our team at PeopleForBikes,” said Jenn Dice, President and CEO of PeopleForBikes. “Bringing back resources and processes to help our more than 300 industry members make progress on their sustainability goals will undoubtedly change the impact the bicycle industry has on our planet for the better.” she continued.

WBIA continues to be involved in different fora and projects at the UN level including the Pan-European Masterplan for Cycling Promotion, as well as on global technical regulations on vehicle-to-vehicle communication, for example, including the update on the UN blind spot information system to detect cyclists.

Furthermore, the Taiwan Bicycle Association (TBA) proposed hosting the next WBIA General Assembly in Taipei during the 2024 Taipei Cycle Show, a motion that received unanimous support from the participants. Robert Wu, Chairman of TBA said: “Thank you WBIA for making this possible. It is our great honor to have this opportunity to host the WBIA General Assembly at the 2024 Taipei Cycle Show and with conscientious effort dedicated to ESG and Sustainability. Together we hope to contribute and move forward in a more innovative and visionary direction.”

Erhard Büchel, President of WBIA and CONEBI said: “The Bicycle Industry is dynamically developing – and it is as important as ever to look for global sustainability solutions. I am pleased to see such a high level of commitment from our members to the 10 sustainability principles, on which our future projects will be built. Moreover, I am pleased with the good work being done by WBIA at the UN level, representing our voice for the further growth of our industry at the global political level.

WBIA - General Assembly 2023

WBIA Unveiled Principles For Sustainable Supply Chain At The Taipei Cycle Show

Taipei Cycle Show, 23 March – WBIA presented its Principles for more sustainable supply chain to the Bicycle Industry at a high level event held at the Taipei Cycle Show on 23 March. The aim of the WBIA Principles, divided up into 10 topics, is to advise companies on how to achieve significant environmental gains by adjusting their supply chain and production processes. In the panel discussion, representatives from leading companies also provided concrete examples on how WBIA Principles can be applied by sharing best practices from their work – whether it comes to clean energy, carbon footprint reductions or improved ecodesign and material use. You can access the principles here.

The event was opened by the WBIA and CONEBI President Erhard Büchel and the host of the session, TBA President Robert Wu. The speakers included Bob Margevicius (Specialized), Charlie Liu (Giant + Bicycling Alliance for Sustainability), Clémence Pétillion and Kubat Narynbek (Decathlon), Nick Myhre (SRAM), Burkhard Stork (ZIV); Manuel Marsilio and Jana Hrčková from the WBIA secretariat took on the role of the moderators.

The 10 Principles were put together by top industry experts from the several associations within the WBIA. The Principles are not supposed to represent an exhaustive overview of possible environmental action; nevertheless, they are a substantial overview of the fields in which effective changes can be made in the production process.

There is more to come from the WBIA. The Principles for more sustainable supply chain are just a beginning of the exchange on sustainability at a global level. As a next step, WBIA members agreed to further develop the recommendations and continue with collecting best practices from companies. With the new focus on sustainability, WBIA aims to guide and support the Bicycle Industry in its green transition– reflecting on the developments around the world.

The organization of the event was kindly hosted by Taiwan Bicycle Association, TAITRA and Bicycling Alliance for Sustainability.


Erhard Büchel from CONEBI and WBIA said: “As Bicycle Industry, we understand that the time to take sustainability action is now. Everybody knows that a bicycle is a solution and the Bicycle Industry now follows suit, aspiring to become as green as the product itself. That is why with the WBIA Principles for more sustainable supply chain, we are kicking off the conversation at a global level, under the roof of the WBIA. I am convinced that together we can learn from each other and have real impact. Several WBIA members already have amazing track record in sustainability action; when we pool our knowledge, nothing is impossible.”

“Addressing climate change is crucial to the future of the bike industry, which is why PeopleForBikes founded our industry Sustainability Working Group (SWG). Made up of 80 experts from 40+ bike industry brands across the United States, our SWG has the knowledge and experience to achieve meaningful progress on sustainability issues,” said PeopleForBikes Chief of Staff JJ Trout. “Our most pressing issue is within the global supply chain. The creation of these guidelines addressing this issue, with input from global partners, is a great indicator that the worldwide bicycle industry is ready to go further, faster, together. We are honored to be part of the solution.”

Robert Wu, Taiwan Bicycle Association President added: “As an important member of the global bicycle industry, the Taiwan Bicycle Industry advocates for promoting cycling culture and harmonious partnerships in the world-wide bicycle industry to cultivate a better world. BAS, CHC & TBA build a strategic triangular platform dedicated to providing green mobility via green manufacturing. We have only one Earth, so we must embrace comprehensive mutual altruism to advance and unify the greater good. Cycling is the simplest solution for environment protection. Let’s CYCLE NOW for a monumental green promise to our Earth and to our future.”

WBIA Unveiled Principles For Sustainable Supply Chain At The Taipei Cycle Show

The WBIA General Assembly debates industry and market developments at a global level

The annual General Assembly of the World Bicycle Industry Association (WBIA) took place remotely on Friday 21 October 2022.

Delegates at the General Assembly exchanged on the global market developments and provided updates from their respective countries. Following up on a record year 2020 fuelled by the Covid-induced lockdowns, the global Bicycle Industry continued growing in 2021. The supply chain disruptions that dominated the discussion last year remain an issue; however, most manufacturers managed to refill their stocks amid the increased optimism fuelled by the extraordinary consumer demand. At the same time, a degree of market rebalancing can be expected next year, accompanied with a cooling of growth. Erhard Büchel, the WBIA president commented: “We know that the next year might be difficult for the Bicycle Industry with the energy crisis and a challenging geopolitical situation. However, we see tremendous interest in cycling – and that will not disappear. I am therefore very optimistic about the prospects of the Bicycle Industry.

Larry Pizzi from the Board of Directors of the People for Bikes contributed with a view from the US market: “Even though unit sales have plateaued in the past year, we see the market value being strong. Importantly, cycling participation in the US remains elevated over the pre-pandemic level. Once people discover cycling there is no way back.”

WBIA’s year at the United Nations was as busy as ever. Following up on adoption of the first-ever Pan-European Masterplan for Cycling Promotion, a new Expert Group on Cycling Infrastructure was formed, with the active participation of the WBIA. Among other things, the United Nations’ expert group is working on harmonisation of signs and signals for cyclists and cycling infrastructure all over the world as well as to improve definitions and standards linked to cycling – for example, WBIA is responsible for proposing a new definition of a ‘cycle’, allowing for an expansion of the UN rules to officially acknowledge the rise of e-bikes from a global definition standpoint.

Furthermore, the WBIA continued engaging in discussions about new rules and regulatory proposals linked to the automated and connected vehicle communication with special focus on VRU safety. Further development of automatic emergency braking, information awareness and blind spot information systems for cars and trucks have the potential to greatly contribute to the safety of cyclists everywhere and are being constantly improved. “The Bicycle Industry is dynamically developing – and it is as important as ever to look for global regulatory solutions. It is great to know that WBIA is at the table at the UN, representing our voice and making sure that the future rules are favourable for further growth of the industry,” said Iliya Semenov from the Board of NADBM. Importantly, there have been ongoing conversations on how to approach the rise of new personal mobility devices such as e-scooters within the UN regulatory frameworks. WBIA will continue working to make sure that bicycles remain clearly distinguished from such devices, while supporting development of future proof rules that reflect their growing presence in the streets.

There have also been extensive exchanges about the future of mobility, with international experts highlighting the crucial role of cycling in reaching global sustainable development goals – and the expertise of WBIA will play an essential role here. Rajagopal U. AICMA President reacted: “There is a tectonic shift in mobility coming up with more green and e-mobility solutions, in India and beyond. With an emerging economy and an extraordinarily young demographics, Indians are bound to embrace even more cycling; we can be confident about the future of the Bicycle Industry.

Besides the UN work, one of the main new additions to the WBIA activities is the first-ever WBIA Global Market Report, collecting market intelligence from the key markets. Shinji Hara, Vice Chairman of BAJ said: “We are happy that WBIA decided to work on such a pioneering study. The Bicycle Industry professionals everywhere will surely welcome the global market overview.” The 2022 report with 2021 data is in the final stages of preparation and will be published in the upcoming weeks. The report will be published annually, with an ambition to provide a comprehensive overview of the global bicycle market developments.

Finally, the delegates agreed that the next WBIA General Assembly will be held in person in Frankfurt at the Eurobike 2023. “We are already looking forward to meeting with colleagues from the WBIA in person. In our work as TBA, we know that physical trade show gatherings of industry are still important to experience the vibe within a sector. After the two long years of lockdowns, it’s time for us to exchange and celebrate the work of the association together,” said Gina Chang, Secretary General of TBA. In 2023, WBIA will continue to develop its activities working on behalf of the global Bicycle Industry, helping to bring the passion for cycling to everyone in the world.


WBIA consists of People for Bikes (USA), Taiwan Bicycle Association (TBA), All India Cycle Manufacturers Association (AICMA), the Bicycle and Motorcycle Industry Association of Russia (NADBM), Industry association of Mexico (ANAFABI), Bicycle Association Japan (BAJ) and CONEBI (Europe).


Participants at the WBIA General Assembly discuss supply disruptions concerns and look ahead to 2022

The annual General Assembly of the World Bicycle Industry Association (WBIA) took place remotely on Wednesday 10 November 2021. WBIA consists of People for Bikes (USA), Taiwan Bicycle Association (TBA), All India Cycle Manufacturers Association (AICMA) and the Bicycle and Motorcycle Industry Association of Russia (NADBM), Industry association of Mexico (ANAFABI) and Bicycle Association Japan and CONEBI (Europe).

The General Assembly discussed the global industry market outlook, with supply chain disruptions at the centre of the conversation. Worldwide, producers are facing major uncertainty due to costly and time-consuming shortages. After reaching record figures in 2020, the market continues to grow, but the supply of bicycles by far cannot match the consumer demand, leading to a slow-down in sales. At the same time, there is optimism that the elevated interest in cycling will continue in the upcoming years, with governments all around the world supporting initiatives and investments in cycling. “It has been a tough year for many producers both in Europe and globally, but the interest in cycling is as high as ever; we must do our best to keep the momentum going” said Erhard Büchel, president of WBIA and CONEBI, Europe. Gina Chang from TBA, Taiwan, added that “in Taiwan, the time of lockdowns is hopefully over, and we are working on several events promoting our members in the upcoming year. Smart manufacturing and smart cycling shall be the way forward in 2021.”

For WBIA, it was a remarkably intense year at the United Nations (UN). Importantly, a first-ever Pan-European Masterplan for Cycling Promotion was adopted in May 2021. WBIA was actively involved in the preparation of this historic document together with ECF and governmental stakeholders under the aegis of the UN and the WHO. Iliya Semenov from NADBM, Russia, commented: “We are delighted that Russia and other countries recognise the role of cycling in achieving the Sustainable Development Goals. The Masterplan for Cycling Promotion implementation can directly contribute to the efforts by delivering social, environmental and economic benefits.” The document has a great potential to serve as a cycling advocacy and promotion playbook beyond the Pan-European region and for all WBIA members. “Best practices and policy recommendations on cycling development included in the Masterplan make it an excellent ready-to-use document, allowing governments worldwide to jump-start their cycling policies. In the past years, India has made a considerable progress in cycling promotion, but the task for the future is clear – implement the recommendations of the Masterplan globally,” said Onkar Singh Pahwa from AICMA, India.

WBIA has also participated in the development of new regulatory proposals for UN countries linked to the future of road safety in the field of automated and connected vehicle communication. For example, work on global technical regulations on equipping cars with an advanced emergency braking systems capable of detecting bicycles is underway, with implementation in some countries starting as soon as 2026. Blind spot information systems and proximity awareness systems regulations are also being either developed or improved, contributing to safer cycling experience. “The work done at the UN is vital for outlining the future of traffic safety; we have to make sure that the changes in vehicle regulations deliver benefits for cyclists everywhere,” said Shinji Hara from Bicycle Association Japan. “The intelligent transport systems development in the United States received a significant boost with the new $1 trillion Infrastructure Bill passed by the Congress in November 2021. We hope that the funding will help us make cycling safer and more accessible,” added Larry Pizzi from People for Bikes, United States.

Furthermore, WBIA has been involved in intensive discussions on personal mobility devices and road traffic safety happening at the UN level, with focus on potential global policies and regulations. The global mobility landscape is rapidly changing with new devices such as hover-boards and e-scooters becoming increasingly popular; the different regulatory frameworks for these new mobility devices should catch up with the developments. It is therefore crucial that a common forward-looking approach is negotiated, reflecting the shifts in mobility in a way that brings tangible benefits for everyone.

The WBIA workplan for 2022 is no less ambitious. Besides possible promotional activities linked to the Masterplan for Cycling, the members will work on a global market report, collecting market intelligence from the key markets. The report will be published annually, providing a comprehensive overview of the global bicycle market developments. Finally, WBIA will also produce a white paper on Intelligent Transport Systems (ITS); the document will serve as a comprehensive basis for future engagements with the UN and for continued road safety advocacy for cyclists and other vulnerable road users within the frame of ITS.


WBIA General Assembly discusses global impact of COVID-19 and re-elects current president Erhard Büchel

Switzerland, October 5th 2020 – The annual General Assembly of the World Bicycle Industry Association (WBIA) took place via videocall on Wednesday September 30th. The WBIA members are CONEBI (Europe), People for Bikes (USA), Bicycle Association Japan, Taiwan Bicycle Association TBA, All India Cycle Manufacturers Association AICMA, the Bicycle and Motorcycle Industry Association of Russia – NADBM and the Industry association of Mexico ANAFABI.

The General Assembly agreed that the WBIA Secretariat will continue to be managed by the CONEBI Secretariat in 2021 and Mr. Erhard Büchel – current President of CONEBI – was confirmed President of WBIA as well. The WBIA General Assembly took the opportunity to discuss the impact COVID-19 on sales and production at global level as well as the WBIA work at the United Nations in Geneva.

COVID-19 has affected the Bicycle Industry worldwide: the negative impact at the beginning of the outbreak has been overturned by a remarkable growth in sales in each one of the countries represented by the WBIA Members. Governmental initiatives to support and promote Cycling have been introduced at fast pace while online sales have increased significantly as a result of the lockdown measures. Difficulties to meet the consumer demand were also pointed out.

2020 started with the publication of the United Nations report Transport Trends and Economics 2018-2019: Mobility as a Service (MaaS), that was co-authored by WBIA and presented officially to Transport Ministers from all over the world during the United Nations 2020 Inland Transport Committee (ITC) in February. The report is meant as a reference for all governments that are approaching the potential of digital platforms in boosting urban multimodal transportation and includes an entire chapter about the role of bike-sharing schemes.

The last few months have seen a particular attention by the United Nations to the topic of Micromobility and the safety of Personal Mobility Devices (i.e. segways, hoverboards, e-scooters): WBIA shared its position during a recent meeting of the Global Forum for Road Traffic Safety and raised its concerns to international Road Safety authorities with regard to their vehicle structural features. The United Nations are currently developing world guidelines with proposals about their usage as the attention by both media and national market surveillance bodies have so far indicated that a solution to the accidents that involve those vehicles must be found.

WBIA is also working on the future international regulations that will make Cycling Safer, with ongoing discussions with the Automotive industry on technical requirements to fit cars, buses and trucks with detection devices to avoid dooring accidents with cyclists, Blind Spot Information Systems and automatic braking in conditions of Vulnerable Road Users proximity under certain speed limits.

Last but not least, the United Nations Economic Commission for Europe’s Masterplan for Cycling Promotion is under development and will be officially presented at a High-Level meeting of national governments in Austria at the end of 2021: infrastructure mapping, best practices and policy recommendations are the core elements of a document that aims at being a comprehensive support to the overall Cycling advocacy.

WBIA Secretariat


WBIA, member of the Green Healthy Sustainable Transport Task Force by World Health Organization and United Nations

Brussels, June 3rd – The WBIA has been invited to participate in a new taskforce of THE PEP (Transport, Health and Environment Pan-European Programme) a joint body of the World Health Organization (WHO) and the United Nations (UN) to develop “Principles of Green and Healthy Sustainable Transport”.

COVID-19 is having a substantial impact on mobility patterns around the world. Social distancing and the recent studies showing a correlation between air pollution and the severity of COVID-19-related respiratory symptoms are bringing a growing number of citizens to switch to cycling – especially in urban areas: cities have now the possibility and the responsibility to restart in a manner that is conducive to a more efficient, green and sustainable framework.

The taskforce on Green and Healthy Sustainable Transport recommendations will comprise representatives of governments, international organizations, civil society, academia and other stakeholders, exploring long-term and strategic changes for the mobility sector. The aim is to have much more than just a document: the principles produced by the taskforce will be proposed for political endorsement to governments involved in the Fifth High-level Meeting on Transport, Health and Environment to be held in Vienna in 2021.

Erhard Büchel CONEBI and WBIA President states: new bike lanes are starting to appear in cities across Europe. We call on governments to implement permanent solutions in this regard and foresee further incentive measures, for instance subsidy schemes for bicycle and e-bike purchase, like the one that has just been introduced in Italy. Cycling should become the new normal.

Satoshi Yuasa, Vice President of Bicycle Association Japan (BAJ), reinforces the message: More & more utilization of bicycles for work/commuting is surely contributing to health and the environment. The Japanese government has also initiated the action to use more bicycles for work and BAJ is preparing a campaign to promote this movement. We strongly believe that THE PEP Project is expanding the positive impact out of Europe too, of course including Japan.’’

“Today, an unprecedented number of Americans are experiencing the rewards of bicycling,”said Tim Blumenthal, President of PeopleForBikes. “They’re improving their physical and mental health, and they’re saving money as they travel safely and efficiently in a world shaped by the COVID-19 pandemic. They’re helping to reduce air pollution and address climate change. Now more than ever, bicycling is a multi-faceted solution that should be prioritized by government leaders around the globe.”

Iliya Semenov of the Russian Association for the Development of the Bicycle and Motorcycle Industry (NADBM) states: Russia fully supports green transportation initiatives. During the COVID-19 pandemic despite the lockdown across the country, we seea growing demand for bicycles.  Due to quarantine and personal precautionary measures many people will not be able to travel abroad or to far distances around Russia. So many Russians prefer to go to the local countryside, get involved in sporting activities and take care of their health and the health of their loved ones. And cycling is the best activity that can provide you enough sports load, lets you keep social distancing, gives you the joy of exploring your neighbourhoods and keeps families together.

Dr. K.B. Thakur, Secretary General of the All India Cycle Manufacturers’ Association (AICMA) explains: “Man – made pressure on Mother Earth is going beyond its carrying capacity which is resulting in to disproportionate damage to environment and public health. As a partial correction, the global community should undertake a push-pull strategy to further the importance of the bicycle as a mode of transport because it is a green and healthy solutions. Under the aegis of the PEP taskforce, earnest efforts may be made to resolve common impediments in the way of resurgence of bicycles. India’s masses and classes stand to immensely benefit from greater bicycle usage “


The Task Force will meet virtually on a monthly basis and the work will be organized so that the first draft of the principles are discussed in November 2020. Further meetings, in the months after November 2020, will be set to finalize the principles.

WBIA and its members are committed to continue the advocacy for more sustainable mobility globally, working with national authorities and the world multilateral institutions to sustain the role of cycling as the best solution to the challenges that the world is currently facing: the recent article ‘’UN eyes bicycles as driver of post-COVID-19 green recovery’’ published by the United Nations’ Department of Global Communications is definitely an encouragement in such a direction but more has to be done in order to tackle the unsustainability of the car-centric culture we have been living in.

Source: Joerg Carstensen/dpa via AP


Public Statement: COVID-19, Cycling and Bike Repair Shops

Switzerland, March 30th 2020 – WBIA and its member associations call upon governments worldwide to allow bicycle repair services to continue throughout the COVID-19 crisis, provided that all necessary health precautions are respected.

The World Bicycle Industry Association WBIA representing Bicycle, E-Bike, Parts & Accessories Industries worldwide believes that in the context of the spread of COVID-19 worldwide, the use of bicycles and pedal-assisted ebikes – always with total respect for official public health protection rules – should be encouraged.

On bicycles, people keep the required distance for avoiding infections. They are also much less likely to touch potentially contaminated objects in public space. To minimise the risk of infection, German Federal Minister of Health Jens Spahn therefore mentioned cycling to work as one of his recommendations to the population. On a more general note, regular physical activity like cycling helps to keep the cardiovascular system and the lungs healthy, preventing diseases and protecting the body from infections. Therefore, it is important that people can continue cycling throughout the crisis and are able to find help in case they need to have their bike repaired.

Fortunately, in most countries, the continued practice of cycling for necessary trips like going to work or grocery shopping is safeguarded because, bicycle repair shops can continue their operations even under the strict “lockdown” rules. However, in some countries bicycle repair shops are not allowed to open, even when they could do so in a way that minimises risks of infection.

Erhard Büchel, CONEBI and WBIA President: “Bicycle repair shops provide a basic service to the population and allow for risk-minimising mobility to continue where it is most necessary. Therefore, I deem they would need to stay open during these difficult times, of course in a way that protects the health both of employees and customers.”

Bicycle Association Japan stated: “Now the world is facing a terrible spread of the Coronavirus, times are uncertain affecting our families, friends, customers and everybody around us. Under these uncertain circumstances and with all respect for the public health protection guidelines, BAJ would like to continue promoting the use of bicycles as a sustainable and healthy alternative to other motorized methods of transportation and commuting. Cycling minimizes the risk of infections and is healthy for the human body.

People for Bikes’ President Tim Blumenthal: “People For Bikes recognizes the unprecedented challenge local, state and federal governments face in managing the spread of COVID-19. Our organization is working to support the bicycle industry in this difficult time by asking governments to consider every bike shop as an “essential business” and to allow bicycling, for transportation or recreation, to continue where appropriate. These decisions will provide many levels of economic relief to businesses. We are encouraged by the number of news stories we’ve read that address the increasingly significant and positive role bikes are playing in our daily lives. Many people are newly discovering how bikes are a great way to get where you need to go and also a wonderful form of recreation. As this occurs, we are doing everything we can to support all riders as well as bike businesses of all sizes and kinds.”

All India Cycle Manufacturers’ Association (AICMA): “We support allowing bicycle repair services to continue throughout the COVID-19 crisis while taking into account the measures put in place by the Indian government. Considering India’s demography, its bicycle usage by millions of underprivileged classes and the current priority to prevent and protect them from COVID-19 having access to bike repair shops is crucial.

The Russian Association for the Development of the Bicycle and Motorcycle Industry (NADBM)explains: “Due to the epidemic situation Moscow decided to start the bike sharing season one month earlier than in the previous years. Based on the experience of other cities worldwide, the availability of bicycles reduces the number of passengers on public transport. Taken the epidemiological situation in consideration, this year bike sharing is more important than ever. In addition, operatorswill treat bikes with disinfectants and users are also advised to wipe the seat and handlebar with sanitizers.

European politicians Alessandra Moretti (Italy) and Ismail Ertug (Germany) agree with this proposition:

“First of all, we would like to say that we are deeply sympathetic to all those who have contracted the virus, and their families. We want to be close to them and we admire the work of doctors and nurses across Europe who are providing a courageous service of vital importance to the public health of millions of European citizens.

While fully respecting the different national travel laws in the Member States of the European Union, we believe that mobility for proven work and need should be addressed – where possible – in ways that allow for greater social distancing such as walking and cycling, noting that public transport presents some additional risks. For this reason, bicycle repair shops, with the necessary and appropriate health precautions, should be able to remain open to allow everyone to ride safely, thus favouring less risk of infection”.


All India Cycle Manufacturers’ Association (AICMA), India, Asia

Bicycle Association Japan (BAJ), Japan, Asia

Confederation of the European Bicycle Industry (CONEBI), Belgium, Europe

Mexican Association of Bicycle Manufacturers, A.C. (ANAFABI), Mexico, North America

People for Bikes (PFB), USA, North America

Russian Association for the Development of the Bicycle and Motorcycle Industry (NADBM), Russia, Asia

Taiwan Bicycle Association (TBA), Taiwan, Republic of China, Asia


Bike Industry Joins Discussion on Car Communication Regulations

Belgium, 22 March 2018 – It is not very common to link the use of cars with bicycles; however Manuel Marsilio, GM of the Confederation for the European Bicycle Industry (CONEBI), was invited for a keynote speech at the symposium on the ‘Future Networked Car’ on March 8.

“Intelligent transport systems and automated driving are fast moving towards commercialization and market acceptance,” explained Manuel Marsilio who represented CONEBI as well as WBIA (World Bicycle Industry Association) at the symposium. “High levels of automation, the penultimate step to fully automated driving, are expected on the road by 2020 and hold great promises to improve road safety, reduce congestion and emissions, and increase the accessibility.” In his keynote speech he presented the opinion of the bicycle industry with regard to the ongoing policy and regulatory work at both European and international level as well as to give an overview of the work that such a sector is developing worldwide in terms of connectivity.

Interaction between cars and bicycles

The symposium on the Future Networked Car-2018 brought together representatives of vehicle manufacturers, the automotive and information and communication technology (ICT) industries and governments. They discussed the current status and future of vehicle communications and automated driving. “We know more and more that in the very near future, vehicles will interact directly both with each other and with the road infrastructure,” said Manuel Marsilio. “The future of mobility will be electrified, automated and connected: bicycles and e-bikes will play a major role in personal mobility, in recreation and in commercial transportation. They will be connected and will represent an important element of the Internet of Things ecosystem. In other words they will become ‘smart’. Bikes will foresee monitoring systems for real-time usage & sensor data, while WiFi, Bluetooth, GPS and GPRS connections are going to offer the connectivity for next generations bikes and e-bike riders. From the security point of view, connectivity will provide users with theft alerts and geofencing.”


“To improve road safety, bicycles will have to communicate with the other vehicles as well as with the road infrastructure. This interaction will allow road users and traffic managers to coordinate their actions. Finally connectivity will significantly improve road safety and traffic efficiency by helping cyclists to take the right decisions and adapt to the traffic situations.

The bicycle industry already took some initiatives as Trek partnered with Tome and Ford to create an AI-based Bicycle-to-Vehicle communication system and Bosch has recently established a Division for Connected Mobility Services.”

Marsilio pointed out that: “Only three month ago CONEBI replied to a public consultation by the European Commission on ‘specifications for Cooperative Intelligent Transport Systems’ thanks to the support from industry experts coming of our national member associations. The 2016 EU Strategy on Cooperative Intelligent Transport Systems foresees the need to amend and supplement the ITS Directive 2010/40/EU for aspects where legal certainty is needed, through the preparation of a delegated regulation on C-ITS. It will focus on a list of services which are technologically mature, highly beneficial and ready for large scale deployment. Currently we are talking about the legal framework regarding, for example, safety on intersections, traffic signal priority and vehicle data.”

Published by Jan-Willem Van Schaik on 22 Mar 2018 on Bike Europe.
Also Bicle reported on this topic.